The Unfunded Founder

When coaching doesn't work

1 min read
When coaching doesn't work

Ever been tempted by the EOS system or perhaps V2MOMs? Or want to implement OKRs?

As a founder, you are very much learning on the job. Every car journey away from your emails is an opportunity for you to reflect on how you could improve the system of running your business. You may have read the E-Myth Revisited (recommended) and you know that you should be working on, not in, your business (exceptions apply).

Having been the recipient of coaching myself, I know how easy it is for the coachee to nod along to sage advice about systemising things, implementing governance, and introducing discipline. But it can be much harder in practice. Why does this break down? Several reasons occur to me. One is that you are not convinced that implementing a process is worth the trouble it will take.

The other is that, even if you think through all of the implications of making this change, one area is left unexamined: how it fits with your own psychology.

To me, it is vital to understand the coachees’ motivations, habits, fears, and blind spots. These are the things that create this mysterious friction between agreeing to do something and actually making the changes.

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