Tool
What's Your Fantasy Number?
Felix Dennis had a breakdown of wealth scales in the first chapter of How to Get Rich. You're not even "Lesser Rich" until you have £15 million. Most founders are aiming somewhere more modest - but still aren't entirely sure where.
Fill in the boxes below. You'll get three scenarios - cautious, base, and comfortable - each with a number and a lifestyle illustration. The maths is simplified, the assumptions are heroic, and none of this is financial advice. But it's a start.
None of this data is captured by me. I will not see what you type in.
Your three numbers
Based on your inputs. See assumptions below.
What went into the Base number
Assumptions used
This is a thinking tool, not financial advice. It makes simplified assumptions and ignores tax, investment risk, inflation volatility, and your specific circumstances. The numbers it produces are a starting point for a conversation - not a plan. For anything real, talk to a qualified financial adviser. If you'd like to think through what your number means for your business decisions, that's what I'm here for.
Want to sense-check your number with someone who's been through it?
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